Creative Director · Writer · Filmmaker
Some sell brands, others move hearts. I work at the crossroads of advertising and cinema. I've honed my craft at some of the industry's most renowned agencies. I've worked across brands that live in millions of homes. I turn insights into ideas that actually land.
My directorial and writing work has been recognized at major international festivals and awarded.
Raised across small town India, now based in Mumbai, I've lived in many Indias and stolen a little truth from each. My work is a love letter to the ordinary, extraordinary lives of the people I write for.
Currently freelancing from Mumbai, open to creative direction, scripts, and direction work.
Beyond advertising, I have written and directed Keeda, an award-winning short film that premiered at MAMI and travelled international festivals. Currently, three of my feature films are in development with renowned production houses.
TV commercials, award-winning radio spots, and campaigns that became part of pop culture.
Band Baaja Bitiya is my way of telling a different story where a father's support becomes the real foundation of strength, reminding us that the strongest homes aren't just built with steel, but with the courage to stand by our daughters. With 200 million plus views it is one of most talked about pieces of advertising of 2026.
I wanted to tell it as a journey across seven connected films where every bite carries the beautiful bond between a mother and her son, with a snack at the centre and emotion always at the top.
This job takes guts, literally. I made a quirky, long format, award-winning piece that proves no brand deserves boring communication.
This is how I wanted to do a big celebrity collab by making the celebrity DOUBT it.
I made AD keep up with Raghav Juyal. Comfort that doesn't sit still, stretch that doesn't snap, style that doesn't behave.
AD makes clothes that move. I found the man who refuses to stop. Raghav Juyal is nothing less than a movement himself.
I reimagined Kisna as your BFF and a confidant who playfully twists your thoughts, only to bring you closer to your own truth.
I reimagined Kisna as your BFF and a confidant who playfully twists your thoughts, only to bring you closer to your own truth.
I reimagined Kisna as your BFF and a confidant who playfully twists your thoughts, only to bring you closer to your own truth.
I turned NatHabit's "cellular care" into a story you can feel by bringing each cell alive and not just making a claim.
Detergent powders on trial for being harsh on clothes serving them the punishment they deserve. As Creative Director, I turned this script developed by my team into a loud, unapologetically funny film crafted for the Tamil market.
I brought Sathyaraj and Ramya Krishnan out of kingdoms and into kitchens where grease became the new enemy and Giffy and its Bahubali intensity did the cleaning. A super hit campaign in Telugu Market.
Through a writer finding his voice because someone believed in him, I mirrored how L&T Realty values your trust honouring it with every detail, every promise.
A relevant election-time film that reflects on the nation's foundations, our children.
A boy, quietly in love, wishes that this Holi she's the first to color him before the world does. With a simple help from Haldiram's, he creates a moment that says everything he can't.
The pen wasn't just an object it became a window to discovering your identity. Every stroke opens up who you're meant to be.
Wrote and directed a story where naming a new family member becomes a heartfelt, slightly dramatic moment. Finding warmth, humour, and emotion in something we all relate to.
I captured a day in the life of a rickshaw driver where the ride may end, but the weight of it doesn't. Told with lightness and heart, the story lingers long after the journey is over.
I wrote a hilariously twisted take on legacy where a home so full of generations has no space left for the newly departed. Turning longevity into comedy, I showed how some homes are truly built to last.
In my view this car was nothing but awesomeness but battling with the perception of a cheap car. The change in communication made a huge difference.
Written & directed - stories told from behind the lens.
Wrote and Directed award-winning short film that premiered at MAMI and travelled several international festivals. A raw, unflinching story of ambition in Mumbai.
Wrote and directed a story where naming a new family member becomes a heartfelt, slightly dramatic moment. Finding warmth, humour, and emotion in something we all relate to.
Feature-length writing - stories developed for the big screen.
Writing credit on the Hindi feature film The Legend of Michael Mishra (2016). Click to view on IMDB.
Currently three feature-length films from different genres in development with renowned production houses.
Real coverage from leading publications - campaigns, cinema, and the stories behind the stories.
An in-depth feature on how Sneh Nihalani & O.R. Radhakrishnan crafted the viral Goel TMT film ft. Gajraj Rao — and the real-life stories that inspired it.
Republic World covers how the campaign challenges domestic abuse norms and redefines the concept of honour.
Former Union Minister Smriti Irani shared her personal story of surviving domestic violence while endorsing the campaign.
Tribune India covers the campaign's journey from a branded film to a national movement around strength and dignity.
Project listing on the Kyoorius Creative Awards platform — view the official entry, credits and award submission.
Beast of Traal's year-end round-up of the finest Indian advertising of 2022 — Kisna's film placed at No. 6 on the list.
Featured as Short Film of the Day. Praised for its portrayal of group dynamics and tackling HIV stigma without being preachy.
Selected under Royal Stag Barrel Select Large Short Films. Won the #Perfect10 award at Jio MAMI Mumbai Film Festival.
Campaign India reports her Rediffusion Y&R entry won the Storyboard Hindi launch contest, earning a Cannes Lions trip and TV feature.
Details witty Hindi translations of ad jargon — "Brainstorm" as "Mastisk choosak aviram bak bak." Assisted by Abhishek Dey & Kashif Memon.
CNBC-Awaaz adjudged Sneh Nihalani, Creative Partner-Copy at Rediffusion Y&R, as the winner — earning a Cannes Lions trip and a feature in the special Storyboard episode on the Cannes festival.